Tabletop signs can be a great tool for indicating reserved tables or organizing your numbered order service system.
Display your food selection in an eye-catching manner with menu sign boards and stands.
Advertising Signs and Boards
From A-frame sign boards to LED sign options, we carry all the advertising signs and boards you need for your establishment.
Informational and Compliance Signs
Every restaurant needs informational and compliance signs, like restroom and no smoking signs, to maintain a clean and safe environment.
Chalkboards and whiteboards are multi-purpose boards that can be used to display daily specials, beer lists, or other changing information.
Restaurant Signage Accessories
Products like sign letters and chalk markers are important restaurant signage accessories that help you update your message effortlessly.
- plusChoice 2 1/2" Black Menu / Card Holder with Weighted BaseRated 5 out of 5 stars
- plusChoice A-Frame Marker Board Sidewalk Sign - Black Wood - 25" x 42"Rated 4 out of 5 stars
- plusChoice 12" Chrome Menu / Card HolderRated 5 out of 5 stars
- Luxor MB7240WW 72" x 40" Double-Sided Whiteboard with Aluminum Frame and StandRated 4 out of 5 stars
- plusChoice A-Frame Marker Board Sidewalk Sign - Black Wood - 20" x 34"Rated 5 out of 5 stars
- plusChoice 28" x 20" Illuminated LED Write-On BoardRated 4 out of 5 stars
- plusChoice A-Frame Chalkboard Sidewalk Sign - Black Wood - 25" x 42"Rated 4 out of 5 stars
- plusEmployees Must Wash Hands Before Returning to Work Sign - Black and White, 9" x 3"Rated 5 out of 5 stars
Attract Diners with Your Outdoor Restaurant Sign
While there are many sophisticated ways that you can advertise your business, using signs can be very effective and cost-efficient. This is especially true if your restaurant is in a high traffic area. In this article, we'll explain the best ways your business can utilize your outdoor signage for the best impact as well as what types of signs are best for advertising. Shop All Restaurant Signs 1. Stay Visible First and foremost, your sign should be visible at all times. That goes for patio easels, business logos, sidewalk signs, neon signs, and all other restaurant signs. But, here are a few other things you can consider when choosing signs to advertise your business. Bigger is Better Keep your restaurant sign tall and large so it can be spotted by those walking or driving by. If you're located in a tourist-heavy area, consider investing in billboards, roadside signs, or car-top signs to pique the interest of hungry travelers. Be sure to include easy directions on your billboard or roadside sign that even an out-of-towner can follow. For example, "Right Off of Exit 20" or "Turn Left on Main Street." Consider Alternate Views An A-frame sidewalk sign is great for those walking by, but if you're at a busy roadside area, cars will block the view of customers walking across the street. Trees and even curbside plants can obstruct views as well. Consider placing another form of signage at eye-level height or higher on your windows, awning, or rooftop. And if you're located on a corner, don't forget to work all angles! Be sure to comply with local regulations regarding fire codes and blocking rooftop views. Work with the Space You've Got If your storefront doesn't lend itself to signs, consider other creative routes. Use colorful markers on your cafe or ice cream parlor windows. Place a memorable and iconic object in front of your restaurant (an old car painted with your logo, a mascot, a unique landscape, a unique lamp, or a rooftop decoration). Paint your awning, entrance steps, and other architecture with eye-catching colors and an appealing design. Advertise Day and Night Marketing doesn't stop when the sun goes down. Purchase a lighted sign to advertise your restaurant when it's dark out, and even after closing. LED signs glow brighter than traditional lights, yet can still be seen in direct sunlight and behind glass windows. Plus, they use half the energy of standard neon signs and are safer because they don't have a high-voltage transformer. If you don't use a lighted sign, be sure to illuminate signage with overhead lighting. Use Animation and Action Catch customer attention with a sign that moves. Today's technologies allow for programmable signs that show scrolling messages. Many LED signs offer multiple display modes that prompt text to blink, flash, or crawl. You can even purchase light-up, write-on boards that alternate between different colored fonts. Even a basic swinging sidewalk sign or hanging porch sign draws more attention than a standard stationary sign. Say It and Show It.Let your products do the talking! Use window space to advertise freshly made bread loaves, bakery displays, or even show meals being made. Check out Pinterest for the latest trends in storefront decorating. 2. Display Simple and Effective Text Once you've decided what type of sign is best for your business and advertising needs, you can begin thinking about what text you want to display. Here are a few tips for your display: Use Words Sparingly Did you know that six seconds is the industry average for reading a billboard? Keep your message under 10 words if your sign is aimed to catch the attention of drivers and those quickly walking by. Humor ThemA little humor can go a long way when it comes to attracting diners. Assess your crowd and choose the best variety of comedy, whether that humor is self-deprecating, food-pun related, or even a bit cheesy. Don't Underestimate NostalgiaIf you're looking to stand out among a row of restaurants, "Family owned and operated since 1958" can speak volumes more than "$3 Pizza Slices." The sentimental text could be the factor that helps you beat out the nearby competition with comparable prices. Utilize Social Media. A simple tag like "follow us on @Kitchen_on_Main!" allows customers to easily check your restaurant on their smartphones as they walk by. Post unique signs on Facebook, Twitter, and Instagram to catch the attention of those following you. Promote On-the-Go. A message like "We do carry out!" is a great way to attract the rushed lunch crowd. Buy an Adaptable Sign.Purchase a chalkboard so you can easily erase and change your sign to stay current and fresh. Color Composition.Keep these tips in mind when choosing color and composition for your sign text: Contrast a light color font on a dark background, or a dark font on a light background. Keep font legible and uncomplicated. The background or graphic should never overpower or distract from the actual message. Choose colors that identify with your restaurant theme. Keep in mind that most restaurants lean towards a warm color pallet. Think reds, oranges, and yellows. Contrasting colors also pack a punch. While red / green is a holiday specific pairing, a blue / orange or yellow / purple combo stands out. 3. Promote your Brand Choose a few signature elements and work them into your signage. Saladworks, for example, features four logo colors (black, white, orange, and green) and a simple yet effective carrot design. Make sure your restaurant logo is an easy to recognize design. Prominently display your logo outside of your restaurant. Choose a signature color scheme and be consistent in your use of it. Windows, menus, and even outdoor table umbrellas are all fair game for displaying text and logos. 4. Post an Easy-to-Read Outdoor Menu The last thing you want to do is lose a potential diner because your menu isn't easily accessible. Post a free-standing menu holder in an easy-to-read location for those passing by. If space doesn't allow for a full menu, promote signature dishes near your restaurant entrance to at least give customers a taste of what you offer. Promote a daily item - such as "Fresh Catch of the Day" or "Soup du Jour" - to create an impulsive "only available today" opportunity for diners. It doesn't hurt to have a few traditional favorites on display for less adventurous diners. There are also ways that you can re-design your menu to make customers more likely to make a sale. For example: Don't use dollar signs, as diners spend significantly more on menus without them.
Wet and Dry Erase Markers Buying Guide
From daily specials to live entertainment, special events, and other important information, advertising in the foodservice industry relies heavily on the text we write and the images we draw. But with so many options out there, deciding on the perfect writing utensil for the job can be a little tricky.
Successful restaurant branding can set your eatery apart, giving it a memorable ambiance that guests will want to experience time and again. Whether you're just starting a restaurant or rebranding and updating your look, explore our guide to understand the basics of restaurant branding and how to create a strong brand identity. What is Restaurant Branding? Restaurant branding communicates your restaurant's personality and identity. A restaurant brand expresses the values and mission of your eatery, and it influences your concept and ambiance. A well thought-out brand creates an emotional connection with guests. Your brand should be palpable upon entering your restaurant and should stay cohesive throughout your service style, type of food, and marketing efforts. Not only does quality restaurant branding increase loyalty, but it also attracts new guests who may be drawn to your brand through marketing. Restaurant Brand Inspiration Below are some examples of restaurants with supreme branding that you can use as inspiration to strengthen your own brand. Sweetgreen Sweetgreen Sweetgreen is a fast casual eatery that serves healthy, seasonal food and has several locations throughout the U.S. You can feel Sweetgreen's energetic, health-oriented brand through their uncluttered design layout, bright lighting, neutral color palette, and vibrant staff. Not only is the Sweetgreen mission and feel apparent in their establishment, but their brand is also communicated on their marketing platforms, such as Instagram, which shows farm photos and images of colorful, vegetable-filled dishes. Rachel's Cafe & Creperie Rachel's Cafe & Creperie Clad in eclectic decor and a strong Parisian theme, Rachel's Cafe & Creperie is intentionally indulgent and chic. Rachel's Cafe and Creperie has two locations in Lancaster, PA. With a mix of checkered and wood floors, floral wallpaper, images of Paris, and whimsical lighting fixtures, Rachel's exudes a high-end, yet relaxed vibe. The French influence carries into the menu options, which include both sweet and savory beautifully presented crepes along with decadent drinks. Ruby's Diner Ruby's Diner Walk into Ruby's Diner, and you can feel the echo of the Swing Era. Ruby's Diner features red, shiny laminate booths, hanging retro bicycles, and bright lighting. Servers wear 50's-inspired outfits, and the diner offers a range of classic diner food, like burgers, fries, sandwiches, and milkshakes. The Ruby's Diner brand expresses a nostalgic vintage ambiance. While all locations radiate a retro personality and serve similar menus, each diner adds personal touches based on the surrounding location. If you don’t know where to begin when it comes to restaurant branding, taking a close look at some of your favorite branded restaurants can help you identify the elements that appeal most to you. Try to analyze the way those restaurants make you feel and what specific qualities contribute to that feeling. You can then begin to piece together certain aspects that you want to include in your restaurant branding efforts. 10 Elements of Restaurant Branding To create a memorable and cohesive brand, explore the 10 essential components of restaurant branding listed below. 1. Concept There are many different types of restaurants that range in formality level, price range, and type of food. A restaurant concept also includes service style. Are you a sit-down restaurant, pop-up bar, fast casual counter service spot, or food truck? Your concept is like your brand in action, so your concept should be reflective of your brand. For example, Sweetgreen caters to those living an active, on-the-go lifestyle by enabling guests to make healthy eating a normal part of the everyday life. As such, part of Sweetgreen's concept, or brand in action, is their fast casual line setup where guests can quickly get a healthful dish at an affordable price. 2. Demographics Who will your target audience be? Demographics include characteristics such as age, gender, or income level. Are you aiming to serve families, couples, working professionals, or some combination? Are they trendy or traditional? What’s your customers’ price point? Is there a need for another American grill in your town, or is the market saturated? You might first start by getting an understanding of your intended location's demographics and decide what type of branding and concept will work well there. Otherwise, you can find a specific location that will respond well to the brand you have in mind. 3. Restaurant Mission Statement A restaurant mission statement outlines the foundation of your restaurant, your values, and what your eatery hopes to achieve. What are you providing to customers that they can’t find elsewhere? A restaurant mission statement is an opportunity to create a connection with customers, staff, and stakeholders. Once you have your mission statement worked out, you can use it to guide the rest of your decisions about the other elements of your brand. 4. Name Choosing a quality restaurant name is a key part of branding your restaurant. Your name should be unique, yet memorable and relevant. Your name should reflect your brand, and it should give guests a sense of what kind of food you serve and what they can expect when they walk through your door. 5. Logo Your restaurant logo is a visual element that guests will recognize over time. Your logo may incorporate a symbol, or it may be simple with your name or initials in an expressive font. Your restaurant logo should be consistent with your brand by using a similar color palette and feel. While symbols can be major components of logos, they’re not always necessary. In fact, a well-chosen font can be just as effective in summing up the feeling of your business on your signage, website, menu, and other advertising materials. 6. Tagline A tagline is a brief, catchy statement that sums up the defining feature of your brand and mission. You’ll often hear taglines on radio ads or see them on a restaurant website or below a logo. 7. Ambiance Restaurant ambiance is one of the most important and dynamic avenues through which you can express your brand. Guests will remember how they felt at your establishment, making it essential to create a distinctive and pleasant atmosphere. You should fine-tune every aspect of your ambiance so that it adheres to your brand and creates a comfortable guest experience. Below are key components of your atmosphere to take into consideration when branding your restaurant: Lighting Interior decor Servingware and other tabletop details Color scheme Music Server clothing Server composure Menu design 8. Website and Other Digital Marketing Platforms Both prospective guests and loyal customers will likely check out your website to see your menu, hours, or to simply learn more about your eatery. People may also choose to follow your restaurant on social media platforms, including Instagram and Facebook. It's important to keep your brand consistent on every platform. The essence of your website, the aesthetic of your Instagram photos, and the tone and language used are all ways to express your brand. In some cases, your website or Instagram may be the first impression guests will have of your business, so investing in a high-quality website and keeping a professional, active Instagram is worth it. 9. Food The type of food you serve is another central component of your restaurant brand. If you operate a Mexican restaurant that draws in large groups or offers a bumping happy hour, include lots of share plates to cater to groups. In the example of Sweetgreen, serving healthy, farm-fresh food is a key aspect of their branding. From the ingredients you use to the name of each dish, try to check that every decision parallels your mission statement and brand. If you advertise your restaurant as a high-end spot, make sure to emphasize the quality of your ingredients and of your preparation processes. If you want to be the best burger joint in your town, take extra time to find the perfect bakery that can provide your signature brioche burger buns. 10. Branded Merchandise From t-shirts to beer glasses, there are plenty of opportunities to offer products to promote your brand. You can also give away or sell items like pens, stationery, tote bags, and Christmas ornaments. To spread the word about your restaurant, you can even create contests with free giveaways. Additionally, when guests purchase products that feature your restaurant logo, it further increases loyalty because they now own an item connected to your restaurant, making them invested in your brand. And the more your customers share your logo, the better brand recognition you’ll get. Restaurant Brand Cohesion Once you’ve settled on the major components of your brand, it’s important to stick to them and make sure they make sense together. For example, you wouldn’t serve filet mignon on a paper plate or play country music at an Italian restaurant. That’s not to say that you can’t mix and match styles in order to intentionally develop an entirely new concept, but any deviation from the norm should come across as intentional, otherwise you risk missing the mark and leaving your customers feeling confused. Cohesion extends to your online presence as well. You wouldn’t have a fine dining restaurant that leaves snarky Facebook comments. But if you’re an edgy BBQ food truck, maybe a little bit of snark on social media is perfectly fine. Any time you roll out a new facet of your brand, you should always check in with your brand messaging to make sure it works within your existing context. The more time and thought you put into each component of your establishment, the more likely you are to be recognized and appreciated by new and loyal customers alike. Strong restaurant branding creates an emotional connection with your customer base and can greatly influence the success of your business.
Use Restaurant Business Signs to Communicate with Your Customers
Every restaurant needs signs to share information with customers. Whether you’re calling attention to your hostess stand to improve the flow of foot traffic or are complying with safety regulations by installing exit signs, we carry all the signage you need for a functioning restaurant space. Additionally, products like chalkboards and whiteboards are easy to update daily, making them a perfect choice for beer lists or menu specials.
In addition to restaurant signs, we also offer accessories, like sign letters and easels. These items make it easy to create an attractive sign that can be changed or relocated as frequently or infrequently as you want. So, no matter if you’re installing business signs with permanent messages or options to be updated daily, you can find the products you need right here.